Trader Joe’s is always a pleasant end-to-end consumer experience, which is rare for someone like me who hates shopping.  Instead of having to wade through 20 aisles of different stupid ketchup brands, I can quickly find what I’m looking for and know that it’s of good quality and at a fair price.  No hassling me about filling out some long-ass form to join their club.

And most importantly, complete the whole journey in just a few minutes. It’s fast enough that I don’t have to do a whole week’s shopping at once, I just drop in a few times a week as required.  Whoever designed that process did a kickass job.